How to Make Naturally Pink Frosting with Strawberries
Inside: Here’s a pink frosting without food coloring! This strawberry frosting is made with just a few simple ingredients.

Yes, you can achieve a pretty pink color without food dyes! (Wondering if artificial colors are safe? Read my take here: Is Artificial Food Coloring Safe For Kids?)
This pink color comes from blending fresh (or frozen) strawberries, and using the puree in a zingy buttercream frosting.
This frosting is perfect for frosting a layer cake, cupcakes, or batch of sugar cookies. (Try my soft and buttery Whole Wheat Sugar Cookies.)
This pastel pink is an ideal shade for Valentine’s Day, baby showers, or just everyday.
YOU MIGHT ALSO LIKE: Whole Wheat Heart Cookies with Raspberry Buttercream
Ingredients You Need For This Pink Frosting
- Fresh strawberries: You can also use frozen. Defrost or microwave them before blending.
- Powdered sugar: Also known as confectioner’s sugar.
- Butter: Softened to room temperature.
- Lemon juice: Try to use fresh if you can, you only need a teaspoon (less than a half lemon’s worth), but bottled works too.
- Shortening: This is optional and helpful f you plan to put the frosting in a piping bag and want it to keep its shape.

How to Make Naturally Pink Frosting
Blend the strawberries until smooth. I like the idea of using the whole berries in the frosting, and my high-powered blender pulverizes the heck out of strawberry seeds. But if your puree looks too seedy, pour it through a fine mesh strainer.

Cook the strawberry puree on the stove over medium-low heat, stirring constantly, for about 15 minutes. During this time, it will cook down a bit and thicken. You’ll use this puree in place of the milk that’s typically called for in buttercream frosting recipes.

To make the buttercream: In a large bowl, place 4 cups confectioners’ sugar, butter, lemon juice, and 4 tablespoons of the strawberry puree. Blend with an electric mixer for 30 seconds on low until combined. Scrape down the sides of the bowl and continue beating, adding more powdered sugar or puree until you achieve a consistency thick enough for spreading or piping.
This recipe makes enough to either very generously frost a dozen cupcakes or spread more conservatively on 24 cupcakes.

Questions About This Strawberry Frosting
I’d prefer a dark pink shade. What other ways can you achieve a natural pink color?
This recipe does deliver a pale pink color. For a darker pink, try my Raspberry Buttercream. You can also buy beet powder–or make frosting with fresh beets. Or you can pulverize freeze dried strawberries or raspberries and blend that into your frosting.

What do I do with leftover strawberry puree?
Eat is with a spoon, toss it in a smoothie, or swirl it into plain yogurt.
Do you have recipes for different colors besides pink?
Yes! To make naturally green frosting, you can use fresh spinach. Get my easy recipe for Naturally Green frosting.

Naturally Pink Frosting Made With Strawberries
This pink frosting get its pretty pastel pink color from blending fresh or frozen strawberries.
Ingredients
- 1/2 pound fresh strawberries
- 4-5 cups powdered sugar
- 1/3 cup butter, softened
- 1 teaspoon fresh lemon juice
- 1-2 tablespoons shortening, optional--this is helpful if you plan to pipe out the frosting and want it to keep its shape; I use Spectrum Organic shortening
Instructions
- Rinse and slice strawberries, then place them in a blender and puree until smooth.
- Cook strawberry puree in a saucepan on the stove over medium-low heat, stirring constantly, for 15 minutes or until mixtures starts to cook down and thicken. Remove from heat.
- Place 4 cups powdered sugar, butter, lemon juice, and 4 tablespoons strawberry puree in a mixing bowl and blend for 30 seconds on low until combined. Scrape down sides of bowl and continue beating, adding more powdered sugar or puree until you achieve a consistency thick enough for spreading or piping.
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Nutrition Information:
Yield: 24 Serving Size: 1 servingAmount Per Serving: Calories: 120Sodium: 21mgCarbohydrates: 23gSugar: 22g



Your pictures are great Sally! I made some sugared cranberries and pureed those to mix with Greek Yogurt tonight as a topping for homemade chocolate pudding.
Thanks Cindy! That topping sounds great.
these photos are gorgeous!
Thanks Lindsay!
Sally, my mouth is watering! First of all, I love that this frosting is made with strawberries. genius and delicious! Second, your frosting skills are out of control amazing! I want to reach into my screen to grab one!
Thanks Jessica! A friend of mine actually came over, brought some decorating tips, and showed me her tricks. So now my cupcakes are going to be super fancy. 🙂
SO pretty!! I love that you used fresh strawberries to color it. I had a cupcake with some super sweet artificial frosting on it the other day and it was terrible, I couldn’t even eat the cupcake. But this makes me want a cupcake right now!
Thanks Heather!
Do you really think the food coloring is that big of deal when you are using all that sugar?
Big frosted cupcakes are something I reserve for birthdays and a holiday like Valentine’s Day, so I’m okay with the sugar. And yes, artificial dyes are something I like to avoid whenever I can. There is research showing dyes–even in amounts typically eaten by kids–may affect behavior, including worsening attention problems in some children. So that’s something I will stay away from whenever I can!
can you use frozen strawberries instead of fresh?
Jennifer–I haven’t tried it with frozen, but I’m sure you could. You may just have to cook it a bit longer to get it to a thicker consistency if it has a lot of moisture in it.
How long does this last in the fridge?
Hi Michael–I would leave it in the refrigerator for no more than a few days. If it separates at all, just give it a good stir to reincorporate everything.