Is Brown Sugar Better Than White? Here’s the Truth About Sugar

Inside: Is brown sugar healthier than white sugar? Is coconut sugar worth the extra cost? Time to clear up the confusion–here’s the truth about sugar.

The Truth About Sugar

You can’t throw a rock at the internet without hitting an article about sugar: the dangers of sugar, cutting back on sugar, how to quit sugar.

I’ve got nothing against being aware of added sugar and scaling back where you can. But I am concerned with the amount of misinformation being passed around online about sugar.

I’m not going to tell you which sweetener to use. What’s important to me is that you have the facts, which means busting some of the biggest myths I’m seeing right now about sugar.

The truth about sugar

1. Cookies made with maple syrup aren’t “sugar-free”.

I see this claim A LOT on food blogs, and it’s quickly become a pet peeve of mine. You’ll spot recipes online for “Sugar-Free Fudge” and “Sugar-Free Cookies” and lists of “Sugar-Free Snacks For Kids”.

Yes, the recipes don’t contain white table sugar, but they invariably call for molasses, maple syrup, or honey, sometimes in large amounts. These sweeteners are ALL sugars.

When major organizations like the American Heart Association recommend cutting back on added sugar, they mean white sugar and high fructose corn syrup AND molasses, honey, raw sugar, maple syrup, and fruit juice concentrate. All of these sweeteners turn into glucose in your body for energy. They are all sugar.

2. Brown sugar isn’t healthier than white sugar.

Because it’s brown, brown sugar looks and seems more wholesome. It’s not. Brown sugar is white sugar with molasses added to it for color and flavor, but the amount of molasses doesn’t result in any extra nutrients per serving.

The Truth About Sugar

3. Molasses is not the second coming.

It’s true that blackstrap molasses is rich in iron and contains calcium, but few people bake and cook with it because it’s bitter and not very sweet (if you want to use it, look for recipes specifically designed for blackstrap because it’s a not a one-for-one swap with other sweeteners, including regular molasses).

According to the USDA, one tablespoon of regular unsulfured molasses, the kind commonly available, contains 40 mg of calcium (kids need about 1000-1300 mg a day ) and .9 mg of iron (kids need about 8-10 mg a day).

Not too shabby–but keep in mind that’s also a lot of molasses. If you’re concerned about added sugar, one tablespoon of molasses would be almost half the daily limit of added sugar for a child ages 7-8, according to the Dietary Guidelines’ recommendations.

If you like the flavor of molasses, by all means use it! But look to other foods for calcium and iron instead of going heavy-handed on molasses.

 You might also like: What a Day’s Worth of Sugar For Kids Really Looks Like

4. Cupcakes made with coconut sugar aren’t “healthy” and “clean”. 

There’s no doubt that “healthy” is in the eye of the beholder (or recipe creator). But so many recipes for donuts, cookies, and cakes call themselves “healthy”  and “clean” because they’ve swapped out white sugar for coconut sugar or honey.

Can we all agree that chocolate frosting, no matter how it’s sweetened, is not healthy in the same way that spinach is? As for “clean”, you know how I feel about that term (spoiler: not a fan).

5. Coconut sugar is not a superfood. 

Coconut oil continues to be popular, so it’s no surprise that coconut sugar is now trendy.

Made from flower buds on the coconut palm, it’s got the same calories (15) and grams of sugar (4) as granulated white sugar. It’s billed as a sweetener low on the Glycemic Index (GI), which measures how quickly a food affects  your blood sugar after eating it. The GI of coconut sugar is 35 (considered low) compared to 60 for table sugar (considered high).

But the GI is not a perfect science, and it doesn’t necessarily reflect real-world conditions for everyone (and a banana is higher on the GI than coconut sugar, but that doesn’t make it less healthy).

I’ve also seen claims that coconut sugar is packed with nutrients. Say what? A quick glance at the Nutrition Facts Panel shows zero fiber, protein, vitamin A, calcium, vitamin C, or iron. You’d likely have to eat large amounts of coconut sugar to get meaningful amounts of any nutrient besides carbohydrates. It’s also pricey.

The Truth About Sugar

6. Honey is not technically a “natural” sugar. 

When health professionals talk about “natural” sugars, they aren’t referring to honey and maple syrup. They’re talking about the naturally-occurring sugar found in dairy (called lactose) and fruit (called fructose).

Honey, molasses, and maple syrup are all considered “added” sugars, meaning they are added to our foods by manufacturers or by us–and “added” sugars are the kind that everyone should eat in moderation.

What you should do about sugar

  • Use the sweetener you like. If that’s organic raw honey, that’s fine. If that’s table sugar, that’s okay too. But no matter what you choose, use it in small amounts. None of the sweeteners are so brimming with nutrition that they’re worth pouring on with reckless abandon.
  • If you see claims online that a sweetener is loaded with nutrients, check to see what serving size they’re referring to–is it a teaspoon or a half-cup?
  • Whatever sweetener you pick shouldn’t change how that food is classified in your mind. In other words, a donut made with honey is still a donut. And you are not clean and virtuous because your brownies are made with maple syrup.

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22 Comments

  1. Awesome post Sally. Its also a pet peeve of mine when I see recipes labeled “sugar free” or “clean” when they have added sugars in them. I also agree we should watch our added sugars, and not go over our daily limit, no matter if they are from a natural unrefined source or plain table sugar. Since I wrote a cookbook about Maple syrup I do feel the need to chime in about other reasons to choose maple syrup over refined sweeteners (such as table sugar or corn sweeteners.) One, maple syrup is better for the environment because it is not a field crop which is harvested in its entirety, therefore the natural ecosystem in the sugar bush is preserved. Two, maple syrup by the nature of how it is produced supports small family run businesses. Three, maple syrup has flavor, so you are not just adding sweetness you’re also including flavor to a recipe. Four, maple syrup, cup for cup, is perceptibly sweeter than table sugar so you actually need to use less to sweeten a recipe. I’m not saying pour it on either, but if given the choice of how to sweeten a recipe, I believe that maple syrup is the better choice.

    1. Thank you Katie! Glad you liked the post. And I’m so glad you chimed in about maple syrup–you are definitely an expert in that and I enjoyed hearing your perspective. I agree that there are reasons to choose maple syrup (or honey or molasses) over white sugar in some cases, flavor and intensity of sweetness being two of them. Thanks again! 🙂

  2. Thank you for this, Sally. I’ve heard reports of certain sugars being better than others, and it didn’t really seem to make sense to me. I appreciate your professional perspective. It’s hard for the layperson to separate truth from the hype, so I’m thankful I have someone to trust who knows what she’s talking about.

  3. Thank you, that’s what I’ve been saying! Anyway, a trend that I’ve noticed in so-called healthy recipes is describing a recipe as “refined sugar free” which means the recipe uses maple syrup, honey, agave syrup or similar. Basically, not white sugar. But, again, not a huge bonus using one over the other if they’re all, at the end, sugar. Labels like this really bug me as it’s such bad misinformation for people who don’t think to do research into nutrition.
    Will definitely be sharing your post, a lot! Thank you

    1. Yes, I’ve seen that too. Most sweeteners have gone through some kind of processing/refining process but it’s used a catch-all for things like white table sugar, high-fructose corn syrup, etc. Thank you for your comment and for sharing my post!

  4. Thank you for an refreshing and informative post! I have 3 boys (one going on 7, a 4 year old and a 9 month old) and it is hard work to help them make healthy food choices. I am thankful for people like you who make it easier to steer clear and/or understand current food trends and fads.

  5. I have a question. One of the reasons I have read for choosing a sweetener other than white sugar is that white sugar has chemicals added to it, i.e., bleach or something. Is there any truth to this and, if so, does the additive have any effect on the nutrition content or does the additive get into your body when you eat It? Also, how do calorie contents compare between sweeteners? Lastly, is there any truth to a claim that stevia or another non.calorue sweetener is safer than sugar? Thank u.

    1. Hi Elizabeth–From what I’ve read, the idea that sugar is chemically bleached is not true. A brown tint is removed through centrifuge (rapid spinning) but I don’t believe “chemicals” other than water are used in the process. For the most part, all sweeteners have about the same calories and grams of sugar per teaspoon. As for stevia, it is a plant you can grown in your own garden, which is why it’s considered one of the more ‘natural’ of the non-nutritive sweeteners. As I said in response to Margaret’s comment, I’m not generally a fan of artificial sweeteners but if I were to use one, I would likely opt for a stevia-based sweetener. Hope that helps!

  6. I appreciate your perspective and your willingness to share facts. I’m curious – how do you feel about artificial sweeteners? I have occasionally used Splenda in baking and daily use it in my coffee. Stay warm! I’m in Northeast Ohio and planning on staying inside until spring – if only that were an option!

    1. Hi Margaret–I’m not a fan of artificial sweeteners, in part because I really don’t like the taste. But I do think they have a place for some people, especially for people trying to control their blood sugar. If I were to use one, I would likely choose a stevia-based sweetener like Splenda. Yes, this weather is the pits! Stay warm and safe–we’re supposed to get some ice!

  7. Great info! Especially the comparison of white sugar to coconut sugar. I love getting beyond all the myths.

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  9. Thanks for sharing your passionate points! I couldn’t agree more that all forms of sugar are to be limited for many reasons, namely that we Americans consume too much! I wrote a very evidenced-based explanation as to why here: https://thewanderingrd.com/2017/04/25/sugar-what-you-should-know/ Plus, I think it’s worthwhile to limit all forms of sugar because your taste buds have a chance to adjust so that you can taste and appreciate the natural sweetness of foods.

  10. Your post is bang on! This myth that molasses, honey and coconut sugar are better than white sugar is quite widespread. And, so people splash their foods with them. The problem is not the sugar, but the quantity that people consume. Nothing is bad, not even white sugar, if consumed in little quantity.

  11. Hi Sally,

    Just wanted to reach out as our family owns and operates a raw honey bee farm (apiary) in Michigan. I am constantly asked about how honey can benefit someone looking to remove refined/bleached sugar from their diet. Always looking for new blogs to contribute to and thought we should reach out to more people in the dietary field. Please let us know if we can help.

    Best,

    Jay Jermo
    Hey Honey LLC
    http://www.heyhoney.biz

  12. Thank you for this post!!! I have a major sweet tooth that I’m trying to tame, but it’s a struggle. Do you think it’s best to totally cut out sugar 100% or to do sweets in moderation (like once a week)? Any tips? Thanks!!

  13. Love this! Curious on your opinion of using dates as a sweetener. I see this ingredient popping up in a lot of recipes.
    Thanks!

    1. Hi Lisa–Dates are high in natural sugar and a little goes a long way but I think they’re a fine way to sweeten things like smoothies (you only need one or two) or snack balls.

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