sports

The Real Reason for Soccer Snacks on Steroids?

Remember when soccer snacks were simple orange slices on the sidelines?

Someone’s mom brought a Tupperware container full of them for halftime. You sucked out the juice or peeled the fruit from the rind while getting a pep talk from your coach, then ran back onto the field.

Flash forward a few decades and orange slices have been replaced with Ritz Bits and Goldfish crackers, with bakery donuts and large frosted cupcakes, with goodie bags full of candy washed down with pouches of Capri Sun or bottles of sports drinks. (Read: “Soccer Mom Soapbox“)

This Soccer Snack on Steroids is a relatively recent concept. So how did we get here? How did we go from fresh orange slices for halftime hydration to Krispy Kremes just for showing up?

I was chatting with a friend of mine about this, and she had a theory I found intriguing: Today’s kids are starting organized sports at a much younger age than they used to. In my community, a child can start pee-wee soccer at age 4. Some of these kids are raring to go, jogging up and down the field like a boss. But others aren’t so sure. Their parents are poised with the shin guards, camp chairs, and zoom lenses. But the kids would rather stay home. They need a little convincing.

They need a bribe.

More than a few parents have told me that the junky snack is their child’s favorite part of playing sports. And one of the main arguments I’ve heard against fruit as a soccer snack is that the kids should be rewarded with something “fun” for playing. So are we afraid that without the junk, our kids won’t actually want to play sports?

Is it possible we’re feeding our children junk food in order to entice them to be active?

And if so, isn’t that a little nuts?

To mobilize change in your community, check out the free resources in my Sports Snacktivism Handbook.

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Soccer Mom On A Mission…Watch It!

by Sally on March 13, 2014

Two years ago, I tromped around the soccer fields in my community, snapping photos of the snacks I was seeing. I set the photos to music and turned them into a video slideshow called “Soccer Mom On A Mission”, with the hopes of raising awareness and mobilizing a new wave of Snacktivists to create change.

After a few computer glitches, the slideshow is back! It’s new and improved–and on YouTube.

Watch. Share. Get resources you can use, like sample coach and team emails, in my Sports Snacktivism Handbook.

Make change happen for your child’s team!

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All About Snacktivism: My Interview in StayBasic Magazine

February 23, 2014

A few years ago, I got fed up with the Kool-Aid and cupcakes my son was getting after soccer games and vowed to make a change. I began talking to coaches and parents about providing fruit for post-game snacks instead–or even nixing snacks altogether (read: “What If Soccer Snacks Just Went Away?“). One day, a […]

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What Are The Olympics Teaching Your Kids About Food?

February 11, 2014

“McDonald’s is, like, the official restaurant of everything.” That’s what my nine year old said to me as we were watching the Olympics the other night. That’s because every 10 minutes that McDonald’s commercial was on the screen. You know which one I’m talking about: the split-screen showing an Olympian biting their gold medal on […]

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Why I’m No Fan of Sports Drinks

January 22, 2014

The longer I am a parent, the more irritated I become about sports drinks. I am irritated that million-dollar marketing tactics are used to woo children with star athletes, logos splashed all over televised sporting events, and online comics and games. It’s wrong. How wrong? Last year, Gatorade actually developed a video game in which the player maneuvers […]

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When Soccer Snacks Get Personal

October 23, 2013

I’ve long known there are parents in my community who aren’t on board with my soccer snack mission. That’s okay. The response has been overwhelmingly positive from coaches and parents. And I know that in order to make change happen–to shift the culture and the thinking surrounding soccer snacks–there will be people who don’t agree, […]

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The End of Soccer Snacks?

September 17, 2013

More than two years ago, I finally gave voice to my feelings about soccer snacks–specifically, irritation that my kid was getting cookies and donuts and fruit punch and cupcakes after trotting around on a field for 20 minutes (read: “Soccer Mom Soapbox“). I vowed to speak up and change things. And since then, I’ve helped […]

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Ambushed by Big Soda on the Soccer Field

April 19, 2013

Something happened on the soccer fields last weekend that made cupcakes seem tame by comparison: A rep from 7 Up worked the crowd, offering free diet soda to parents and kids. When I found out about this through some friends–and confirmed it with a call to our rec center–I felt my blood pressure rise about […]

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Why Are We Afraid Of Telling Parents What To Do?

April 13, 2013

Lately I’ve gotten a lot of success stories from parents who have joined the ranks of “That Mom”. They’ve spoken up and changed the snack culture in their child’s class or sports team (read “Change the Snack Culture: 3 Steps to Take Now” and  “Be Bold. Take Action. Make Change.“). But occasionally, I hear from […]

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Soccer Season is Here. Are You Ready, Snacktivists?

March 15, 2013

Right now, in many communities around the country, kids are trying on cleats and shin guards and parents are busting out camp chairs and coolers from storage. Soccer season is upon us. And so are soccer snacks. If you’re fed up with soccer snacks (or baseball, swimming , or basketball snacks), if you’re done with frosted […]

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