Soccer Mom On A Mission…Watch It!

by Sally on March 13, 2014

Two years ago, I tromped around the soccer fields in my community, snapping photos of the snacks I was seeing. I set the photos to music and turned them into a video slideshow called “Soccer Mom On A Mission”, with the hopes of raising awareness and mobilizing a new wave of Snacktivists to create change.

After a few computer glitches, the slideshow is back! It’s new and improved–and on YouTube.

Watch. Share. Get resources you can use, like sample coach and team emails, in my Sports Snacktivism Handbook.

Make change happen for your child’s team!


Snacktivism: An Interview with Sally Kuzemchak from Real Mom Nutrition

A few years ago, I got fed up with the Kool-Aid and cupcakes my son was getting after soccer games and vowed to make a change. I began talking to coaches and parents about providing fruit for post-game snacks instead–or even nixing snacks altogether (read: “What If Soccer Snacks Just Went Away?“). One day, a friend jokingly referred to me a “snacktivist”. That’s when Snacktivism was born. What do Snacktivists do? They help counter the current culture of snacking by providing healthier options at sports, after-school activities, church, camp, and anywhere kids eat. Snacktivism is also about asking the simple question: Do the kids even need a snack?

Recently,  I had the pleasure of being interviewed about Snacktivism by Mia Moran for StayBasic digital magazine. Here’s an excerpt about my experience with sports teams:

Mia: How did you approach coaches and parents? Was there any resistance from them, or from the kids?

Sally: A few years ago, I emailed the boys’ soccer coach and suggested we switch to water and fresh fruit, defining exactly what I meant by “fruit”, so parents wouldn’t bring things like gummy fruit snacks or yogurt-covered raisins, which are high in sugar and additives. I made a case for fresh fruit – it’s cheaper, it’s better for our environment, and it’s better for our kids – and I was pleasantly surprised that everyone agreed. Now when I approach coaches I say, why don’t we eliminate the snack altogether? I don’t think kids need a snack right after activities, if they live close enough that in just minutes they will home, and it takes an item off the parents’ to-do list. But kids like to hang around after the game a bit, sharing a snack together, and that’s fine. I approached different sports leagues to change to fruit and water only, but they didn’t want to dictate what parents could bring, so I approached the teams directly instead, and healthier snacking has been catching on. I even heard from people in my community that they’re seeing a lot more fresh fruit on the field these days.

I did get a little bit of resistance. Some people say, “it’s only once a week, a donut won’t hurt.” But if your children are involved in multiple activities, it’s more than once a week. And you also can’t always control how much your kid is eating – did he have one donut or three? I don’t get pushback from the kids, but sometimes I get it from the parents. When I was growing up playing sports, we didn’t even have snacks! Maybe we had orange slices at halftime. It’s the parents who invented this culture of the sports snack. And of course kids love it, because who wouldn’t want to eat Chee-tos or get a goody bag of candy? We can’t expect kids to say, “No thank you on the candy, I’m going to go home and eat a healthy dinner.” But kids love fruit as a snack, and people are on board with making better choices for kids, so overall the response has been overwhelmingly positive.

You can read the rest of the interview–as well as the whole issue–at StayBasic (use your email address to sign up and you’ll get a PDF of the issue).

A little bit about Stay Basic: After being diagnosed with a gluten intolerance four years ago, Mia started a blog about changing her diet, feeding her family, and losing the 65 pounds she’d gained over the course of three pregnancies. Two years ago, she launched the StayBasic digital magazine, which she produces out of her home with a small support staff. “I really liked the idea of creating something beautiful and inspirational for moms wanting to up the health in their family,” she says. “It also gives moms something they can print or save and reference digitally, without having to search too hard.”

I hope you’ll check out StayBasic–and if you’re doing work as a Snacktivist in your community, I hope you’ll tell me about it!

Stay Basic Magazine


In Praise of Food Activism, Big & Small

February 18, 2014

Have you noticed that regular people are doing some very big stuff? Vani Hari (aka Food Babe) gets the attention of major food companies by exposing some of the questionable ingredients in their products–and demanding they do better. In response to her widely-circulated blog posts, Chik-fil-A is removing artificial dyes from its sauces and dressings […]

Read the full article →

A Call for Candy-Free Valentines

February 4, 2014

Remember Valentine’s Day as a kid? If your school was anything like mine, you found an old shoebox, cut a slot in the top, and decorated it with paper doilies and puffy heart stickers. You stationed it on your desk at school and made the rounds in the classroom, giggling and dropping valentines in your […]

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Why I’m No Fan of Sports Drinks

January 22, 2014

The longer I am a parent, the more irritated I become about sports drinks. I am irritated that million-dollar marketing tactics are used to woo children with star athletes, logos splashed all over televised sporting events, and online comics and games. It’s wrong. How wrong? Last year, Gatorade actually developed a video game in which the player maneuvers […]

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10 Food-Free Ways to Celebrate School Birthdays

October 28, 2013

I love cupcakes as much as the next person. I have sweet memories of the birthday cupcakes my mom made for me when I was a child (read “For the Love of Cupcakes“), and I’m sure that some years, she brought those cupcakes to school. But for better or worse, cupcakes at school are on […]

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When Soccer Snacks Get Personal

October 23, 2013

I’ve long known there are parents in my community who aren’t on board with my soccer snack mission. That’s okay. The response has been overwhelmingly positive from coaches and parents. And I know that in order to make change happen–to shift the culture and the thinking surrounding soccer snacks–there will be people who don’t agree, […]

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Will The Real “Healthy Snack” Please Stand Up?

September 23, 2013

I’ve been known to gripe about the state of kids’ snacks (read: “Snacktivism“). I’m so tired of Fruit Roll-Ups, Capri Suns, and Cheez-Its being trotted out for every. single. kid-related. event. And I’m thrilled when I see parents, school administrators, church leaders, and coaches asking for better quality snacks–especially now at the start of the […]

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The End of Soccer Snacks?

September 17, 2013

More than two years ago, I finally gave voice to my feelings about soccer snacks–specifically, irritation that my kid was getting cookies and donuts and fruit punch and cupcakes after trotting around on a field for 20 minutes (read: “Soccer Mom Soapbox“). I vowed to speak up and change things. And since then, I’ve helped […]

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Camp Snacks: The Sequel

June 21, 2013

I practically stood up at my desk and cheered when I read a piece by Caron Gremont yesterday on The Huffington Post about camp snacks. She writes: We send our children to camp and trust that the counselors and lifeguards will keep them safe, from the pool to the buses used for field trips. Shouldn’t […]

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